Vend

Vend10: Year One — Start!

A decade is both a short and long time. A long time for a squirrel they only live for 10 years, short to a redwood tree which can live 2,000 years. But for a startup it’s quite a milestone. The vast majority don’t make it that far,

Culture

An open letter to the start-up heroes

Dear start-up heroes, No, not you founders out there, although you are insanely heroic. I am writing to the women and men who fought tirelessly along side you in those critical early years. When it was all about to fail at any moment. To the heretics and weirdoes who