Here is a good example of smart advertising. It captures your interest on number of levels. Why is he running? Why is he naked? Where is he going?
Watch it again once you have figured it out. I just love the expression he gives his friends at the destination. Classic.
Is this is a simulation or a movie or a fever dream? Sometimes the plot is so intense and surreal, the last week being a very poignant example of how strange the universe can be. When the power went out in Portugal while I was walking the Camino de Santiago
10 years ago we started the Pam Fergusson Charitable Trust to inspire tamariki into STEAM. In that time we have done so much. We have been in the lives of 100,000 kids all across Aotearoa, from teaching robotics, coding, science and invention to supporting kaiako and teachers to be
5 years ago, we bought a zoo —well, by zoo I mean a camp. Zoe and I renamed it The Institute of Awesome, and then we set about to reboot the 50 year old outdoor education centre to be a place of innovation and inspiration for kids. Here we run
Egg and cream. Universally the best. Malt. Like old coagulated Milo when you leave the Milo tin lid off. Mint. Like brushing your teeth while chewing toffee. Harrogate. It’s like when you eat a bit of paper wrapper with the toffee. Harrogate is that flavour. Coconut. Nice start. Middle
